Research Solutions

Focus Data customizes its research to meet a wide variety of problem solving needs.

Market Analysis

  • Measure market share
  • Understand market and industry trends
  • Determine awareness/perceptions of products and services
  • Benchmark and position against major competitors
  • Develop effective sales and marketing strategies
  • Target new market opportunities
  • Identify most effect distribution channels

End-User Requirements

  • Formulate user and prospect profiles
  • Customer Satisfaction 360/loyalty
  • Determine future acquisition plans
  • Estimate current and future end-user acquisition budgets
  • Understand purchase cycle, and identify the key decision makers
  • Identify most important criteria in the decision making process
  • Assess users’ receptiveness to emerging technologies
  • Determine end-users’ strategies for migration to new products and services
  • Identify customers’ service and support needs
  • Assess the feasibility of outsourcing, third party, and multivendor support

To learn more about Focus Data’s research services, please request a proposal, or contact Mona Dabbon at O-508.303.3400 M-508.397.8176 or email