Our Programs

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Customer List Update

CLU provides you with a turnkey solution to manage customer and prospect lists. With CLU, you now have the advantage to have your customer database checked and updated quickly and economically. As a market research firm, we understand the value of keeping up to date information that is used by several departments in your organization. Few, if any, research firms offer this type of specialized list update service.

The benefit of this service is that we update each record in real time by company, name, title, contact, address, telephone, and email. We have the ability to insure you a more useful and clean list.

Why do you need CLU?

  • In your current database, the company name may exist but the person may not be there.
  • High level contact – i.e. as Bill Gates, Steve Ballmer, Steve Jobs – have often been listed as the sole customer contact, where in fact we all know that they would not be the appropriate contact.
  • In the past several years more and more states are adding and splitting area codes, affecting millions of telephone numbers!
  • Due to mergers and acquisitions – i.e. Verizon, Bank of America and JP Morgan Chase – there have been physical, employee and responsibility changes.
  • Through our 27 year experience in conducting customer satisfaction studies, we discovered that a sizeable percentage of the provided database of customers have not in fact made any purchases. These contacts had either evaluated the service/product but decided not to purchase, or had merely made informational calls or placed a business card at trade shows.

Whether it is for a new marketing campaign or a customer satisfaction study, having a clean list virtually guarantees ROI on every campaign.

To learn more about Focus Data’s research services, please request a proposal, or contact Mona Dabbon at O-508.303.3400 M-508.397.8176 or email mdabbon@focusdata.com